Alex Walker
Marketing
I learned my trade through 20 years in the advertising industry at WPP and Publicis, branding and selling everything from fast food to mouthwash, kitchen machines to medicinal pills, energy and cars. Now, I am delighted to be in the business of branding and selling people businesses.
Reputations, I believe, are no longer enough in the legal industry. They simply tell you what a firm is good at. A brand, on the other hand, tells you what a firm is like to work with. Whether you have a deeper, more human connection with your legal partners. If you are going to entrust a firm with your company’s affairs, it pays to know (and like) the people you share this intimacy with.
Mercurae is a modern people business that seeks to innovate through its product, its service and in its brand of law.
Retained. In-house. Counsel.
What more could you want?